showcase_
react, shopify, liquid, jest, ai, psd
2022
front-end, ui/ux
Auckland, NZ
99urban started as a childhood dream, combining a love for urban fashion with a desire to share this passion with the world. This case study outlines the journey from concept to reality, showcasing dedication, creativity, and entrepreneurial spirit.
The idea for 99urban originated from a lifelong fascination with caps and urban fashion. The concept evolved around creating unique, high-quality caps and apparel, each featuring custom designs that embodied a blend of personal passion and contemporary style.
Design and Development
Leveraging skills in Shopify, Liquid, and React, the 99urban website was developed. The site featured an intuitive UI/UX design, ensuring a seamless shopping experience. Key features included product galleries, a secure checkout process, and integrated customer reviews.
Product Launch
The first line of products included a range of caps, t-shirts, and accessories, each reflecting the brand's urban aesthetic. Emphasis was placed on quality, with each item showcasing the 99urban logo, intricately stitched for durability and style.
Marketing and Outreach
A comprehensive social media strategy was employed, utilizing platforms like Instagram and Facebook. Targeted ads, engaging content, and collaboration with influencers helped in building a strong online presence and community around the brand.
Challenges and Adaptation
The Covid-19 pandemic posed significant challenges, leading to the temporary closure of the online store. However, this period was used to refine the brand strategy, explore new design ideas, and plan for a resilient future.
Reflection and Learning
The journey with 99urban was not just about fashion; it was a learning curve in e-commerce, web development, design, and digital marketing. Skills like React development, using Shopify's Liquid template engine, and creating social media campaigns were instrumental in the project's growth.
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